Amazon asked us for a series of videos highlighting their DEI initiative (Diversity, Equity, Inclusion). The three-part series was filmed over 18 months and sent us to Seattle, Los Angeles, San Francisco, Boston, and Fargo.

To create cohesion across all three videos, we developed intro animations as well as a consistent approach to cinematography, structure and score.

Although the subject of these videos were internal vendors, the need for sensitivity required in messaging and coordination was similar to how we approach all our Customer Stories. Maintaining authenticity was critical to landing the message of these films.