BRAND FILM
Surface x Duffy
The Microsoft Surface team reached out to us to create a promotional film documenting the Seattle-based artist Duffy on his four-month quest to create a 1:1 scale model sheet out of his childhood muse: the Pontiac Trans-Am.
The aim was to create a film that was subject-forward, keeping the focus on the story while the product remained a subtle, unobtrusive presence.
We shot on characterful anamorphic glass to hearken back to the heyday of American muscle.