Heineken x Azure

Heineken is using Microsoft Azure's machine learning and predictive capabilities to make their supply chain more efficient and meet the needs of their customers. Given the sweeping nature of this story, we chose to root the visual approach in Amsterdam itself, evoking Heineken's heritage throughout the film.

To efficiently represent the breadth of Heineken's customer base - from bars to stores to end consumers - we sourced local talent and locations to create scenarios, all staged against the romantic backdrop of their city of origin.

Our agile crew structure allowed us to leverage the city's preferred modes of transport - bikes and boats. This approach allowed us to capture images from multiple locations each day, expanding the scope of the film despite limited production time.

As a large, multinational company, Heineken had a lot of competing priorities when it came to securing executive time and access to facilities. We collaborated closely with them to coordinate schedules that got us what we needed without disrupting their flow of business.