CUSTOMER STORY
Natuzzi x HoloLens
Natuzzi is an Italian luxury furniture brand that partnered with Microsoft to innovate the customer showroom experience with augmented reality. Our job was to showcase this developing HoloLens application on-site at their factory headquarters in Puglia, Italy.
In partnership with Natuzzi and Microsoft's HoloLens team, we created VFX assets to accurately depict the future usage of this tech and composited them into carefully-coordinated footage captured in Italy.
An original musical score was used to express Natuzzi's artisanal heritage, melding old world craftsmanship with their dedication to leadership in technological innovation.