Teams Rooms

Product Marketing Content

Over 18 months we developed a series of projects with Teams Rooms to help them announce features and connect with their most loyal users.

Thorough front-end planning, a consistent production approach, and a core cast of characters allowed for:

  • a large number of final deliverables

  • an increase in production value

  • a content library that the team could use well into the future.

THE HERO CONTENT

On-demand Event Session

The most impactful and most viewed piece. This long-form session utilized footage across multiple shoots.

Teams Signature Board Room

A features video focused on product integration with architecture and interior design.

Automatic Camera Switching

Simple on the surface, but required a lot of finesse to seamlessly weave in-room cameras, pre-release features, and animated screens.

Sales Enablement Content

A character-driven piece to empower sales teams out in the field.

Still photos, cut-downs, and wholly new video content composed of our rich library of assets.

Used across numerous events and launches across multiple years.

THE SUPPLEMENTAL CONTENT

Discoverability

Entirely animated - this piece combined 3d, 2d and screen capture to help showcase a particular IT-focused use case.

Social Cuts

One of four social cuts for the marketing team and field sales to use on social to help promote new features.

BYOD Rooms

A “no shoot” project, built from strategically captured shots across shoots for other videos.

AI Intelligence in Meeting Rooms

One of a few snackable cut-downs from the event video designed to land in announcement blogs and social posts.

Lifestyle Photo Shoot

One of 25 lifestyle photos we captured in a dedicated shoot. By utilizing the same actors and locations they worked seamlessly alongside our video content in blogs, events and websites.

GIFs

Given the requirements of their blog tool, GIFs are a key deliverable for this team. This is one of over 20 GIFs we optimized for and delivered.